Ray Ricky Rivera finally premiered his new video for his song “Boom Box Bounce” to a full house at The Little Temple last Sunday. If you missed it, check out the video and his bio below.

In this song and video, Ray has captured the playful side of a day in LA. Together with the director and camera man they give us a beautiful visual document of his neighborhood. This video shows Ray in his elements;
hip hop, projects, music, LA.

Enjoy!

The Boom Box Bounce
by Ray Ricky Rivera
Director: Manuel Huerta
Camera: Jerry Henry
Triumphant Records LLC., 2010
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Boom Box Ray (photo: Michael Garza)

Ray Ricky Rivera is an artist for all ages.

Born and raised in East Los Angeles, Rivera has been playing and studying music since he was five years old. His musical influences range from contemporary artists to some of music’s most legendary performers. His passion and talent has taken him from his early days of creating tracks in a friend’s house to performing on the world stage. He describes his style as “a little bit of Hip Hop, a little bit Latin, a little bit Soul and a whole lotta love.”

Rivera got his start in the music business in 1998 as an emcee for the Latin ensemble, East LA Sabor Factory. An instant hit in the LA underground music scene, the band was nominated by LA Weekly for “Best L.A. Based Latin Band.” Rivera’s creativity and love for music propelled him to co-found the Latin Hip Hop group, Inner City Soul, in 2003. He traveled around the world, spreading his music to Germany, Bosnia, Kosovo and Cuba.

In his first solo project, Neighborhood Fame, Rivera pulls together his music and life experiences to create a fluid sound that combines bilingual hip-hop lyrics with salsa and cumbia rhythms. The album, released in 2007 on Triumphant Records, is filled with explosive energy that can only come from a developed artist who has spent many years on the stage and in the studio.